Make way for the new celebrities of the fashion industry—we’re talking about the uber chic and social media savvy clique of fashion bloggers. Often spotted at the front row at fashion week, these digital darlings always have their sartorial game face on. While names like the Man Repeller and The Blonde Salad have been making waves internationally, there’s immense talent brewing closer to home (India, that is!) too. Here’s a line-up our favorite Indian bloggers, who are taking Indian fashion to incredible new heights.
Founded in 2013, Love And Other Bugs showcases Shereen Sikka Bharwani, Kayaan Contractor and Trishala Sikka’s distinct personal styles and the way they experiment with various looks. What’s refreshing is the way they add a fun twist to outfits while keeping them practical and wearable. They’re also big on highlighting new talent and bringing start-ups to the forefront. Always out and about, their dramatic images represent the quintessential urbane girl-on-the-go!
Started in 2009 by Rati Tehri Singh as a mere makeup blog, IMBB has grown into an international beauty and fashion community with 3 successful blogs running in India, Dubai and Philippines. From beauty product reviews to wedding makeup and hairstyle dos and don’ts, the blog covers everything you’ve ever wanted to know about beauty and skincare.
Rhea Gupte, the petite Goa-based belle shoots against bright blue skies and sandy beaches. Her images, however, carry the quality of dark edginess and a haunting retro charm. With collaborations ranging from Nike and Papa Don’t Preach to Ridhi Mehra and Quirk Box, this girl means business.
When Masoom Minawala isn’t busy running her high street fashion and accessories label, she shows us her urban take on the latest trends. While the focus is often international styles, she even delves into the world of Indian wear from time to time too. The Wedding Series she covered last year showcases her sporting designers like Manish Malhotra and Sabyasachi. P.S. Masoom used to be a writer for Luxemi!
Aayushi Bangur’s brainchild, Style Drive, is immersed in highlighting the urban, casual culture with a wide variety of flowy dresses, patterned tops and offbeat bottoms. Bangur’s girly girl perspective features a whole world of undiscovered Indian wear (love her in Anita Dongre) and feminine accessories from upcoming as well as known brands. We love how she juxtaposes gold temple jewelry with utterly western cuts and silhouettes too.
An Indian version of The Sartorialist, Wearabout is photographer Manou’s eclectic compilation of pictures from his travels and captures interesting street style from across the country. We absolutely love how each photograph carries a unique editorial quality – Manou sees the most mundane situations and turns them into something extraordinary, telling a story through people’s choice of clothing. No wonder his works are featured so often in the most renowned fashion magazines!
Reva Bhatt is a 20-something fashionista struck by wanderlust. Hybrid Hues is her attempt at starting broader conversations about important issues through fashion, both critically and creatively. Not only does she take pretty pictures, but she also goes into the cultural, social, and artistic aspects of each ensemble, while giving her readers a better understanding of her personal style.
Got a favorite? Tell us in the comment box below!