Delhi-based designer Ridhi Mehra’s creations stand out in a sea of edgy and offbeat Indian wear owing to their demure chic vibe. The young designer, who has quickly catapulted into a name to reckon with makes sure that her ensembles are a happy marriage between European influences and Indian aesthetics…a throwback to an era gone by, if you will.
Her elegant signature silhouettes have many fans especially Bollywood fashionistas (read everyone from Deepika Padukone, Sonam Kapoor, Priyanka Chopra and Parineeti Chopra to Madhuri Dixit, Karisma Kapoor, Kareena Kapoor Khan, Huma Qureshi and Sonakshi Sinha) and India’s fashion blogger royalty.
Fresh from the success of her Lakme Fashion Week debut, the petite designer talks to us about her foray into designing, her signature styles, favorite Luxemi pieces and more!
Luxemi: Tell us about the launch of your label. Did you always want to be a fashion designer?
Ridhi Mehra: Designing is something that comes to naturally to me now but back in the day, I never really thought I’d pursue this career! Destiny has played a big role here. I started out as a business student and completed my education in management studies from The University of Nottingham in the United Kingdom. My mother and aunt were already established in the garments and retail industry in Delhi and I came back and joint their venture in the management department. That’s when I was drawn to designing. So I pursued a fashion design course at the National Institute of Fashion Technology in 2010 and launched my label in 2012.
Who is the quintessential Ridhi Mehra woman?
The Ridhi Mehra woman is one who believes in making a statement with simplicity. She is one who prefers her traditional wear to have a modern update, and that is my focus while designing too!
How would you describe your aesthetic and signature styles?
My label is associated with strong European influences, intricate and meticulous handcrafted detailing and an emphasis on fine tailoring and cuts. Our draped dupattas as well as shoulder and waist patches are our atypical touches. My new collection continues to feature our side placements and retains the stitched dupattas but also boasts of newer placements. We are also experimenting with traditional and sharara jumpsuits, embroidered shorts, capes and dresses. In the end, it’s all about dark romance with a clear partiality for all things vintage.
What are Indian wear must-haves for this festive season?
An Indian embroidered jacket is a must as it can be paired with everything from anarkalis and shararas to lehengas and pants. A short anarkali with salwars is a trendy break from its voluminous counterpart but a classic full-length anarkali is a must! A stitched concept saree, though a tricky option, looks incredibly chic. Our embroidered crop tops are extremely versatile and easy to mix and match too.
Who are your favorite celebrity stylistas?
Sonam Kapoor and Deepika Padukone are my all time favorites; they carry everything with élan!
A style advice that never fails?
Never overdress! Ever.
Which are your favorite pieces from Luxemi’s latest collection?
The Mango Salwar with Gota Embroidery by Nikasha, Gold Plated Silver Elephant Bangle by Amrapali, Navy Blue and Magenta Embroidered Flower Clutch by 5 Elements and the Orange Salwar with Asymmetrical Hem by Nikasha are my top picks from Luxemi.
What do you think of Ridhi Mehra’s creations? Tell us in the comment box below!
Praachi Raniwala for Luxemi