Fusion clothing is all the rage at the moment—every designer is busy converting saris into gowns and turning peplum tops into blouses in a bid to add their own unique twist to traditional wear. In the midst of so many who struggle to achieve the perfect balance, there is one name that stands out as an effortless infuser. Urvashi Kaur’s contemporary and unique interpretation of Indian textiles provides a much-needed breath of fresh air in a sea of sameness. Her wearable, sustainable and affordable collections are just what the modern Indian woman wants.
A graduate in fashion from ESMOD International, Paris, Urvashi began her career by working under fashion moguls like Marcel Marongiu, Lolita Lempika and Issey Miyake. In her earlier years, she was involved in theater and never really saw herself as a fashion designer until she was asked to create costumes for the first Broadway show in India, ‘Starlight Express’ by Aamir Raza Hussain. That’s when it hit her that fashion was where she belonged. Her label began as an attempt to revive India’s vibrant textiles through designs that are global in construction. Since her debut at Lakme Fashion Week Spring/Summer ’08, she began to showcase at various fashion weeks across the country, quickly carving a niche for herself.
Struck by wanderlust, Urvashi admits that her travels are the treasure trove she draws inspiration from. Exploring and discovering new worlds, she loves learning what makes a particular place and its people tick. For instance, her Spring/Summer ’15 collection is based on her experience visiting Xining, a remote city in China, located high up on the Tibetan plateau. The free-spirited nature of the people there forms the cornerstone of this collection and can be seen and felt in every piece.
Although innumerable fashion designers choose to go bold with graphic and art-inspired prints, Kaur focuses more on keeping her silhouettes androgynous while experimenting with fabrics and colours. The one thing that truly shines about her design aesthetic is the fact that there is immense scope to mix and match. A blue form-fitting sheath dress can instantly be converted to an anarkali by throwing on a churidar and dupatta, while you can pair her signature dhoti salwars with a more western top.
Based on her glocal philosophy, Kaur’s designs promote Indian textiles while being noticeably international in their appeal. Her use of Indian weaves, such as kota, mulmul and chanderi, along with age-old Indian techniques, like block printing and ikat prints is absolutely incredible. Heralding a new age of sustainable luxury, the designer’s creations are much loved by Bollywood’s sweethearts too. From Shradhha Kapoor and Parineeti Chopra to Neha Dhupia and Tisca Chopra, no one can resist the charms of Urvashi’s chic, laid back and eco-friendly fashion.
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